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| SINCE 1996 | PROFESSIONAL WEB DESIGN FOR BUSINESSES, ORGANIZATIONS AND AGENCIES |
About UsSparklejet is Matt Jalbert is Sparklejet ~ serving clients across the web since 1996. ContactMatt Jalbert * * * Our clients:New work! * * * Web HostingSparklejet now offers affordable and reliable web hosting to our clients. Our basic host plan includes multiple e-mail accounts, unlimited bandwidth usage, plenty of disk space, and statistics reporting. Ditch Microsoft’s Internet Explorer — use the Firefox browser now! |
Writing for the web: read this if you create content for websitesWriting for the web should be different than writing for any other medium. The web is visually a low-resolution medium (much lower than print), and users are often distracted (they can easily click to more rewarding websites). Good web writing should be concise, and should give users the information they seek as quickly as possible. The following links point to articles about writing for the web that will help you, the content developer, write a better website. Writing for the Web — “How users read on the Web and how authors should write their Web pages; mainly based on studies by John Morkes and Jakob Nielsen.” These are the best articles about web writing; read all the articles linked to from this page. When Search Engines Become Answer Engines — “The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?” Effective Writing for the Web — “In the land of the Internet, content is king. A site may be well publicised, load quickly, and look good, but if it doesn’t engage or entertain readers, it isn’t going to hold their interest. So let's take a few minutes to explore how you can write fantastic, riveting, and gob-smacking content that will keep them coming back time and time again.” Metadata: seven tips for writing better keywords — “The shift in how search engines treat keywords is significant. They tend to ignore the keyword metatag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.” “Click here”: Needless words — “The words ”click here for...“ and ”click here to...“ serve no purpose within links. Unfortunately, many news sites still use them.” A note about e-mail subject linesMake your e-mail subject lines informative and accurate. They are frequently viewed micro-content, which your correspondents will need to understand. If your subject lines are helpful, it makes our lives easier. If your subject lines are not descriptive of the ideas in the e-mail, then it becomes harder to understand the e-mail, and harder to make good use of the information within. Some examples of bad subject lines:
Better subject lines would have more specificity. |
